Impactful Content That Adds to the Bottom Line

Instead of driving conversions, content is a growing point of frustration and inefficiency for sales and marketing teams.

Business leaders are buying into the importance of content, but “traditional” content models often prevent companies from achieving goals.

Breakdowns in the content process can be avoided with the right collaboration, technology, and strategies. “Impactful Content That Adds to the Bottom Line” gives marketing and sales teams tips and insights for ensuring content delivers on its intended use:

• What aspects of content have the greatest impact on sales
• Why so many companies fail to optimize content investments
• How content analytics strengthen collaboration between marketing and sales