In today’s accelerating and ever-changing sales environment, customers are expecting – even demanding – more during the sales presentation. Bland PowerPoints and linear pitch decks aren’t the selling tools they used to be. In fact, they may be what drives a potential customer to say “No.”
This exclusive article, Using Rich Media in Sales, provides actionable tips on how to arm your sales team with dynamic and optimized content that can lead to an eight-times higher engagement rate during the sales presentation: