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The life sciences industry is known for its intense competition and regulatory scrutiny. Sales and revenue enablement is no longer just a back-office support role; it’s a critical driver of strategic ...
Revolutionizing Pharmaceutical and Medical Device Sales: Overcoming Challenges in Creating and Distributing Dynamic Sales Content
In looking at the other side of the sales-marketing relationship, sales teams have responsibilities, too. If they don’t follow through, provide feedback, and become part of the process, marketing init...
A comprehensive Customer Relationship Management (CRM) solution is a critical component of any successful sales organization. Unfortunately, as a technological capability on its own, a CRM is not a so...
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