Browse for insights and tidbits of information relating to sales enablement!
According to CMI, 73% of B2B marketers are producing more content than they did in 2013. So what’s happening in 2017?
With profound changes to the way buyers consume information today, marketing and design teams have become preoccupied with the way sales rep emails look on mobile devices. Smartphones are everywhere. ...
Top performing content marketers agree that a key formula to sales success is being customer-focused rather than product-focused. This has become a best practice for many successful companies. Ultimat...
How important is storytelling in our society? Is it as important as sharing stories between friends? Does it go beyond our social circles and impact humanity in some way?
It’s an undeniable fact – the world has gone digital. Customers prefer digital engagement over traditional ways to buy, and this has changed the way organizations need to interact, and the way they ne...
Twenty seven years ago, The Father of Modern Marketing, Philip Kotler, said, “Revenue performance is directly tied to the success of sales.” What does this mean, today? It means exactly the same thing...
A paradigm shift has taken place in the tasks and activities of the modern day sales rep, and the tasks and activities that once belonged to a more traditional style of selling. The need to knock on d...
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