Sales Follow-up Statistics and Process - The Power of Follow-ups

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When it comes to sales, you can’t afford to not follow up.

On average, only 2% of sales are made during the first point of contact. That means if you don’t follow up, even with a simple follow-up email, you’re missing out on potentially 98% of your sales.
The percentage of sales you miss when you don't follow up is 98%, because, on average, only 2% of sales are made after that initial point of contact. 

That's a huge amount of sales to miss out on.
There are a plethora of reasons why people don't follow up on the sales process, whether it be a lack of sales automation, a difficult sales process, or a plain old fear of rejection. 44% of salespeople give up after 1 email or phone call after they don't receive a response and only 8% of salespeople follow up more than 5 times.

Numerous sales follow-up statistics support the fact that following up with your prospects should be a part of one's sales process, no matter what your sales methodology looks like. It should be noted that, at any time of the day, only 3% of your target market is purchasing. The rest of your market is broken into people who aren't ready, 56%, and people who are ready to begin the purchasing process, 40%. 


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