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Maintaining compliance with your sales and marketing content in today’s dynamic life sciences industry is not a simple task. The landscape is ever-changing due to the regulatory and disclosure aspects...
Updating content should be easy In a world that orbits around information, content isn't just king; it's the whole kingdom. Your content is your message, your story, your value proposition. It's your ...
Most healthcare and pharmaceutical companies promote products and services to healthcare professionals using electronic detailing or e-detailing.
Sales enablement has become a critical part of every company’s marketing strategy. In today’s competitive environment, companies are looking for ways to improve employee productivity, convert leads, a...
The Anatomy of a Great Sales Email
When it comes to sales, you can’t afford to not follow up. On average, only 2% of sales are made during the first point of contact. That means if you don’t follow up, even with a simple follow-up emai...
Artificial intelligence (AI) is a powerful tool that has numerous applications. Having such advanced technology can be a significant game changer for sales enablement. It doesn’t replace the human fac...
When implementing any software, your business has expectations—first and foremost, that the solution will work as advertised. Second, you expect that the level of customer service will be responsive a...
For a company to experience growth and increase revenues, sales and marketing alignment is critical. Without this dynamic, miscommunication, gaps in responding to market changes, and a misunderstandin...
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