The Anatomy of a Great Sales Email
The structure of your sales email is essential to improving the number of successful responses you get from prospects. Formulating your emails in advance will save time and allow you to concentrate on creating a genuine and personalized email for every lead.
A great sales email needs to have the following:
- Engaging subject line
- Personalized opening line
- Connection to the prospect’s goal
- Clear call to action
- Simple signature
In any sales methodology, it is essential that a sales email never contains language that sounds generic or spammy. Show confidence that they will reply to your email and that you are interested in their business.
Ask questions your lead will be enticed to answer. Having a solid format for your sales emails that can be personalized for each prospect will allow your team to send more emails and have a higher reply rate.
The following infographic presents the anatomy of a great sales email.