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Maintaining compliance with your sales and marketing content in today’s dynamic life sciences industry is not a simple task. The landscape is ever-changing due to the regulatory and disclosure aspects...
Updating content should be easy In a world that orbits around information, content isn't just king; it's the whole kingdom. Your content is your message, your story, your value proposition. It's your ...
Most healthcare and pharmaceutical companies promote products and services to healthcare professionals using electronic detailing or e-detailing.
Sales enablement has become a critical part of every company’s marketing strategy. In today’s competitive environment, companies are looking for ways to improve employee productivity, convert leads, a...
The Anatomy of a Great Sales Email
When it comes to sales, you can’t afford to not follow up. On average, only 2% of sales are made during the first point of contact. That means if you don’t follow up, even with a simple follow-up emai...
Sales and marketing teams often live in silos and sometimes have an adversarial relationship. Any successful company soon realizes that this isn’t sustainable for long-term growth. Nor is it favorable...
Sales and marketing departments need to be as integrated and connected as possible. However, changes in the sales landscape can bring about new challenges with effective integration.
Organizations often don’t recognize the true costs of ineffective processes. These hidden costs can accumulate and drive up expenses that don’t add value to the company. One of these costly processes ...
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