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Leading companies in 2017 are focused on pushing towards marketing and Sales alignment to achieve mature Sales Enablement. These companies know that with sales and marketing alignment, it becomes poss...
Companies invest upwards of $5 billion to drive best practices into the organization through sales training, annually, according to Recent IDC research. The reality, however, is that of this investmen...
“We are honored to be recognized by Aragon Research as a “2017 Hot Vendor”, not only because Aragon is so highly-respected, but especially because they specialize in the Sales Enablement space. Being ...
Ask any Best-in-Class company what their biggest hurdles were on their way to achieving success and they will often say that compartmentalizing departments and teams was a problem. Why? Because when t...
In the last 10 years, automated platforms have redefined the sales and marketing process. Companies have been continuously striving to implement new ways to align the efforts of both teams. Companies ...
According to CMI, 73% of B2B marketers are producing more content than they did in 2013. So what’s happening in 2017?
With profound changes to the way buyers consume information today, marketing and design teams have become preoccupied with the way sales rep emails look on mobile devices. Smartphones are everywhere. ...
Top performing content marketers agree that a key formula to sales success is being customer-focused rather than product-focused. This has become a best practice for many successful companies. Ultimat...
How important is storytelling in our society? Is it as important as sharing stories between friends? Does it go beyond our social circles and impact humanity in some way?
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