---
title: How Life Science Is Using HTML to Increases Sales
description: What’s the value of HTML? The current trend in life science marketing is to use HTML5 in sales presentations.
image: https://blog.vablet.com/hubfs/Imported_Blog_Media/smbigstock-php-programming-html-coding-cy-108043181.jpg
---
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Sales
# How Life Science Is Using HTML to Increases Sales
What’s the value of HTML? The current trend in life science marketing is to use HTML5 in sales presentations.
[Debbie Marks](https://blog.vablet.com/author/debbie-marks)
Apr 11, 2016
---
## What’s the value of HTML?
The current trend in life science marketing is to use HTML5 in sales presentations. Marketing wants to promote the company brand, gain competitive advantages, capture analytics, and give sales reps the tools they need for success.
**1. HTML5 Presentations**
Replacing PDFs or paper collateral, HTML5 presentations are more visually stimulating and engaging, increasing the prospects attention span. They highlight specific products or services with videos or interesting graphics and functionality to build custom output.
**2. Sales Tools**
Today’s sales are non-linear and more complex. Presentations should be flexible based on the customer and the situation. These are tools created to meet the specific needs of the prospect or follow a selling process.
**3. Forms & Surveys**
At the moment of truth, a sales person shouldn’t be searching for things they need to close sales. Gathering information should be a natural part of the selling process, otherwise the sale could be lost.
**4. Calculators**
Some sales require tools to determine quantities, needs or outcomes. They are integral to the sales process and complimentary to the presentation. They can be used to answer questions or get the conversation moving forward.
**5. Training**
HTML5’s low cost of entry opens the possibilities of new ways to train. Leveraging mobile devices with flash cards, games and visual aids, wrapped in a single file, increases retention while gaining analytics and accountability.
Talk to us about what our customers worldwide are doing with HTML and [vablet](http://www.vablet.com/get-a-demo/) to increase their sales!
[Sales](https://blog.vablet.com/tag/sales) [sales enablement software](https://blog.vablet.com/tag/sales-enablement-software) [align sales and marketing](https://blog.vablet.com/tag/align-sales-and-marketing) [sales enablement](https://blog.vablet.com/tag/sales-enablement)
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