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Every sales and marketing team needs documents and collateral in order to do its jobs effectively. These days, collateral includes videos, PDFs, HTML files, images, and other new types of data.
The field of sales has come a long way since the days of cold calling from the yellow pages. Sales professionals now leverage tools and technology to target and pitch better. Those resources are even ...
Quicker technology means quicker sales conversations. The greatest opportunity to exploit faster data is by embracing the customer’s immersion in it. By reading this white paper, you’ll learn keys to ...
For Major Gift Officers (MGOs) at Worcester Polytechnic Institute (WPI), meeting prospective donors was easy — but engaging them with accurate, compelling advancement content? Not so easy. Not only di...
With more revenue at stake and increased competition in the marketplace, life science companies have to adapt their sales enablement strategies to remain profitable, relevant, and differentiated from ...
Coordination between marketing and sales departments is a challenge for many B2B companies. Unfortunately, many leadership teams don’t realize it’s an issue until it’s too late. If you’re interested i...
In today’s accelerating and ever-changing sales environment, customers are expecting – even demanding – more during the sales presentation. Bland PowerPoints and linear pitch decks aren’t the selling ...
Within the next ten years, it is estimated that 85% of the customer sales journey will be managed without face-to-face interactions. To combat this less-than-personal, increasingly remote sales enviro...
A sales enablement platform is so much more than a mechanism for getting your content from point A to B. It’s a solution that takes your reps from making a simple pitch to making a sales conversion. I...
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