Sales Enablement Trends to Focus on in 2018

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2018 is just around the corner, and you’ve already started shifting focus and taking the first steps to make the upcoming year even better. And, that goes for your goal of empowering your sales professionals with next-level mobility.

If you were unable to make the trip this year to Aragon’s Hot Vendors in Sales Enablement for 2017, a gathering of professionals in the sales enablement industry, we are happy to announce that the leading research and advisory firm has recognized vablet as a top mobile sales use and content capabilities platform.

As such, we thought we would share with you the leading trends that we predict to see more of in the new year.

A Demand Gen Report’s 2014 Content Preferences Survey, found that using video as a form of marketing and sales content is becoming “somewhat” to “far more” important. Fast-forward to 2018, and this is truer than ever. Let’s explore more of what we’ll be seeing in the upcoming year when it comes to sales enablement and video-enabled applications.

Video vs. Traditional Content

Sales enablement in 2018 will be moving away from audiences engaging with traditional materials, and, instead, the marketing and sales strategy will shift towards creating more videos. Video resonates emotionally by virtue of its combination of visuals, sound, and motion. It is a rich, efficient medium that conveys lots of info in an engaging way, and drives deeper, more satisfying relationships between brands and audiences.

Tip: Instead of doling out the old case study, revamp your sales materials with an animated video. Take a testimonial quote and turn it into a personal interview. This way, your content will be more engaging and will elevate you to the ranks of a forward-thinking brand.

Video for Sales Training

In 2018, we will see less of traditional classroom settings and cuts in budgeting for scheduling, traveling and accommodating teams. There will be more training programs that reps will access from anywhere they are, at any time via video.

Tip: Engage with your sales reps remotely when introducing new modules in your app.

Video for Surveys

vablet already makes it possible to rate content after it has been viewed. This gives companies a strategic edge of delivering more customized video experiences by advancing analytics.  Data that is generated using surveys, will improve future brand experiences by finding out if users liked the content, and if they want to see more of the same.

Beyond Video

In 2018, we will also be seeing a trend in non-service industries. Top performers are using vablet in the field to capture pictures, and then embed them in their videos. It may be a new assembly line for manufacturing companies or pharmaceutical companies that want to demonstrate their production processes in later presentations.

We are also seeing customers using vablet for HR videos where they push employee manuals through vablet and collect data to improve HR workflows.

In the new year, focus on leveraging customer behavior data to give your company a strategic edge to deliver customized sales experiences. This will lead to results that will help your bottom line and accelerate your 2018 revenue goals.

Happy holidays and a successful New Year from vablet!

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