Browse for insights and tidbits of information relating to sales enablement!
Direct sales materials are pretty easy to optimize: change the font, reposition the image or bolden a word. But… does this impact the conversion rate? If yes, good on us. If not, we have to rinse and ...
Content is one of the most-discussed marketing and sales strategies used by many companies, and for good reason: study after study suggests content marketing is among the top priorities of high-perfor...
Today, B2B buyers are smarter than ever. With ample tools at our fingertips, sales reps aren’t even needed to close a deal.
How important is Data?
It’s well known that physicians are not the biggest fans of sales reps. In fact, less than 50% of physicians see reps in their physical office.
Multichannel marketing is more pertinent than ever. Gartner reports that digital sales are expected to rise 80% by 2020. Currently, a staggering 50% of IT products are tied to the digital economy. So ...
Your buyers are more knowledgeable than ever. According to Sirius Decisions, 67% of the buyer’s journey is done digitally, before needing the support of a salesperson. This fact raises the stakes for ...
No words have broken the hearts of job-hungry college grads more than the dreaded — “We’re sorry, but we’re looking for someone with more experience.” As a sales manager, you’ve probably even uttered ...
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